I developed the color strategy for 3 new year-round Highland Brewing beers. These beers were release during the 2022/23 season.
TEAM:
Art Director/Designer: Laura Beck
Photographer: Kaitlin Trimboli
CLIENT:
Highland Brewing Company
Created while Creative Design Manager at Highland Brewing.
Highland Brewing Company celebrated their 30th anniversary in the spring of 2024. I designed a 12oz can and complementary 6-pack carton for the anniversary Tropical Lager. I also worked closely with the Merch and POS Planner to create a 30th Anniversary merch line for the Taproom store.
TEAM:
Art Director/Designer: Laura Beck
Photographer: Nelson Morlock
CLIENT:
Highland Brewing Company
Created while Creative Design Manager at Highland Brewing.
Graphics for Highland Brewing apparel. Sold online and at the Brewery taproom.
TEAM:
Art Director/Designer: Laura Beck
Photographer: Kaitlin Trimboli
CLIENT:
Highland Brewing Company
Created while Creative Design Manager at Highland Brewing.
I created the logo and branding for Highland Brewing’s first annual beer festival, Aleblazers. The design was inspired by the Appalachian Trail blazes.
TEAM:
Art Director/Designer: Laura Beck
Photographer: Kaitlin Trimboli
CLIENT:
Highland Brewing Company
Created while Creative Design Manager at Highland Brewing.
In 2022, Highland Brewing showcased five Asheville-based non-profits with a series of five small-batch beer releases in our taprooms.
These brews and crowler designs were inspired by the missions of the non-profits. The original crowler label illustrations were created by local artist, Jenny Fares. Each crowler illustration represents that non-profits mission and the phrase “a benefit for” on the front and a longer story about the campaign on the back.
TEAM:
Art Director: Laura Beck
Illustrator: Jenny Fares
Photographer: Kaitlin Trimboli
CLIENT:
Highland Brewing Company
AWARDS:
2023 Platinum Craft Beer Marketing Award “Crushie”
Created while Creative Design Manager at Highland Brewing.
Woodlawn Foundation is working to revitalize Woodlawn in Birmingham, Alabama, into a vibrant and sustainable community in which its residents have an opportunity to thrive. This Annual Appeal was a useful tool in helping them fundraise.
The final product was a 3-panel brochure that highlighted Woodlawn Foundation’s successful programing and results.
I also designed a matching letterhead for the appeal letter.
NakedPoppy is a luxe beauty company that offers the very best in clean makeup and skincare. The NakedPoppy website features a fun 3-minute assessment that carefully matches you to your “perfect picks”.
Over the past 2 years I’ve worked with the NP team on a variety of initiatives including: social media icons, conference collateral, general marketing postcards and brochures and PR pitch sheets.
I designed the 80th Anniversary logo for Brevard Music Center while working as an Art Director for Market Connections. The logo works as a complement to the existing branding designed by Dena Rutter (shown below).
The mark was seen on all the marketing materials we designed during the 2016 season.
TEAM:
Creative Director: Nathan Jordan
Art Director/Designer: Laura Barry
CLIENT: Brevard Music Center
Created while working as an Art Director for Market Connections.
Keller Williams Asheville was looking for a Seller Guide to educate their clients on the 7 steps of selling a home — which can often feel very overwhelming.
I designed a 24-page workbook that engages the user with features such as, checklists, tips, bold graphics and quick facts. The information is presented in a way that is easily digestible - giving sellers confidence that they can navigate this process.
TEAM:
Creative Director: Nathan Jordan
Art Director/Designer: Laura Barry
Photography: Jared Kay
CLIENT: Keller Williams Asheville
Created while working as an Art Director for Market Connections.
TP Howard's Plumbing is a family-owned plumbing company in Asheville, NC that has been in business since 1983. Working with their key staff, we created a new logo and website. The new look made their brand modern and helped them to reach a broader audience. This website was a collaboration with programmer, Greg Howell and Market Connections Creative Director, Nathan Jordan.
TEAM:
Creative Director: Nathan Jordan
Art Director: Laura Barry
Programmer: Greg Howell
CLIENT: TP Howard's Plumbing
Created while working as an Art Director for Market Connections.
